Instrumentation. Experimentation. Automation.
Mxdify builds growth systems grounded in data—instrumenting what matters, running structured experiments, and deploying automation for operational leverage.
Growth, Reimagined
Why mxdify exists
We built Mxdify after watching the same patterns repeat across organizations: growth decisions based on opinions instead of data, activity metrics instead of unit economics, and no clear instrumentation to make improvement measurable.
Too many teams optimize without measurement foundations. They run experiments without statistical rigor. They scale without visibility into COGS or contribution margin. We started mxdify to offer a different model—one grounded in instrumentation, validated through experimentation, and scaled through automation.
Founded by enterprise operators
Meet our Owners
Andrew's background is deeply rooted in go-to-market leadership and operations. Over twelve years in enterprise environments, he led global revenue operations and go-to-market for a Fortune 500 company responsible for $500M in ARR.
His career spans sales, marketing, services, and international expansion, always with a focus on turning strategy into measurable outcomes.
Josh's background is anchored in analytics, experimentation, and systems thinking. Over a similar tenure in enterprise environments, he led global data analytics and engineering at a Fortune 500 company.
His work focused on instrumentation, experimentation, customer segmentation, profitability analysis, and building data products that informed real decisions.
How We Execute
Execution depth across disciplines
Improving unit economics requires more than advice. Our team brings the technical depth to instrument, experiment, and automate.
Mxdify is backed by a cross-functional team spanning software engineering, data science, analytics, and conversion optimization. This allows us to build instrumentation, run experiments with statistical rigor, and deploy automation that improves CAC, LTV, payback, margin, and COGS.
Head of Growth
Strategic growth leadership spanning acquisition, activation, retention, and monetization—connecting experimentation to unit economics and business outcomes.
Software & GTM engineers
We design and implement instrumentation, integrations, and go-to-market workflows, connecting data pipelines with sales, marketing, and operational systems.
CMO
Full-funnel marketing expertise driving demand generation, brand positioning, and revenue attribution across channels and segments.
Data scientists & analysts
We build the measurement frameworks that connect activity to economics, experimentation design, cohort analysis, payback modeling, and dashboards.
How We Execute
Outcomes we drive
Every engagement is measured with statistical rigor—tied to CAC, LTV, payback, margin, and COGS.
Acquisition efficiency
Lower CAC, faster payback, and clearer visibility into which channels drive profitable growth. Measured with p-values and confidence intervals.
Customer value & retention
Higher LTV through improved activation, reduced churn, and monetization that compounds over time.
Net revenue retention
Growth driven by expansion and durability, not constant replacement of lost revenue.
COGS & contribution margin
Automation that reduces COGS and expands contribution margin—scale without linear cost increases.
Experimentation velocity
5–10 experiments/month, 2–3 week cycles, ~40% win rate, compounding learning into durable growth.
Operating clarity
Instrumentation that makes constraints visible and improvement measurable.
Acquisition efficiency
Lower CAC, faster payback, and clearer visibility into which channels drive profitable growth. Measured with p-values and confidence intervals.
Customer value & retention
Higher LTV through improved activation, reduced churn, and monetization that compounds over time.
Net revenue retention
Growth driven by expansion and durability, not constant replacement of lost revenue.
COGS & contribution margin
Automation that reduces COGS and expands contribution margin—scale without linear cost increases.
Operating clarity
Instrumentation that makes constraints visible and improvement measurable.
Ready to Build a Growth System?
A focused review of your data foundations, experimentation cadence, and unit economics.